VinFast Launches in the Middle East

SAUDI ARABIA : VinFast, the Vietnamese electric vehicle manufacturer, has officially entered the Middle East market. This showcases its commitment to sustainable transportation.

• VinFast held its brand launch event at Bluewaters Island, Dubai, introducing its smart electric vehicles.
• The company opened its first UAE dealership in downtown Dubai.
• VinFast plans to expand its dealership network across the Middle East, including Saudi Arabia, Qatar, Kuwait, and Bahrain.

On a significant day for VinFast and the Middle East, the company hosted its official brand launch at Bluewaters Island, Dubai. This event is a major milestone in VinFast’s global strategy and reflects its commitment to providing green mobility solutions in the region. 

VinFast also opened its first dealership in the United Arab Emirates to mark a new chapter in its expansion into the Middle Eastern automotive market.

VinFast's First Dealership in the UAE

The new dealership in downtown Dubai spans over 1,000 square meters and showcases a modern, luxurious design. It includes a service workshop for customers to experience VinFast’s lineup of smart electric vehicles firsthand. 

The VF 6, VF 7, VF 8, and VF 9 models were on display to demonstrate the brand’s dedication to blending advanced technology with impressive performance. This launch aims to provide customers with a new driving experience in the UAE and beyond.

Strategic Partnerships for Growth

In a related move, VinFast signed a Memorandum of Understanding with Charges Go to facilitate the installation of a public charging network across the UAE. This collaboration highlights VinFast’s commitment to ensuring electric vehicle (EV) owners access convenient charging solutions. 

The company has plans to open additional dealerships in key Middle Eastern markets, including Saudi Arabia, Qatar, Kuwait, and Bahrain, later this year.

Competitive Pricing and Future Plans

The VinFast VF 8 model is set to launch at a competitive price, starting from $47,500 for the Eco trim and $51,500 for the Plus trim. With this pricing strategy, VinFast aims to make its vehicles accessible to a broader audience.

A Vision for the Future

Mr. Ta Xuan Hien, CEO of VinFast Middle East, spoke at the launch event, emphasizing the importance of this milestone in VinFast's journey. He stated, "Today's official brand launch in the Middle East marks an important step in VinFast's journey to expand its presence in the global electric vehicle market." He also highlighted that the company is dedicated to partnering with Gulf nations to advance the electrification revolution, offering EVs supported by exceptional warranties.

VinFast's Commitment to Green Mobility

VinFast’s entry into the Middle East complements its presence in various international markets, including the U.S., Canada, Europe, Indonesia, India, and the Philippines. 

By forging exclusive partnerships with prominent regional dealers like Al Tayer Motors in the UAE, Al Mana Holdings in Qatar, and Bahwan Automobiles & Trading in Oman, VinFast is positioning itself as a leader in green mobility solutions. 

The company’s focus on collaboration with top partners aims to enhance the accessibility of electric vehicles in the region, solidifying VinFast's role in the shift towards sustainable transportation.