New Bugatti Tourbillon Has Been Unveiled in Doha

SAUDI ARABIA : Since Doha has a rich heritage and modern luxury, it has provided the ideal stage for the Tourbillon to showcase its elegance, innovation, and power.

The Bugatti Tourbillon, which is a new hyper sports car, is a symbol of the brand’s pursuit of perfection, just made its debut in Doha, Qatar. 

A Symbolic Setting for a Masterpiece

Bugatti Tourbillon made a grand entrance in Doha, Qatar, after its success at the Chantilly Arts & Elegance Richard Mille event. The hyper sports car, set against the backdrop of Doha’s architectural marvels, was showcased at various iconic locations, beginning with the Al Hikman Courtyard in Katara Cultural Village. Here, select guests and media witnessed the Tourbillon blend of French elegance and first-class automotive design.  

The Tourbillon’s debut in Qatar highlighted Bugatti’s deep connection with the Middle East, with Kostas Psarris, Regional Director for the Middle East and Asia, noting the shared values of creativity and luxury between Qatar and Bugatti. 

A Tribute to Bugatti’s Iconic Past

Bugatti’s latest work pays homage to three of the brand’s most legendary models:

• Type 57SC Atlantic: Often regarded as the most beautiful car in history.
• Type 35: The most successful racing car ever.
• Type 41 Royale: One of the most luxurious vehicles ever made.

These models inspired the Tourbillon's distinctive features, such as the horseshoe grille, dual-color split, and the signature Bugatti Line, which resonate with the enduring legacy of the brand.

A Tour Across the Vibrant Landmarks of Doha

During its week-long stay in Doha, the Tourbillon made appearances at some of the city’s most significant locations:

• Mina District, Doha Port:

  The architecture reflected the maritime beauty which aligns with Bugatti's craftsmanship.

• Al Maha Island:

  The allure of the hyper sports car stood out against the island's vibrant leisure backdrop.

• Zekreet Desert:

  The Tourbillon's sleek design, in stark contrast to the rugged desert landscape, symbolized the power and elegance of the brand.

At each stop, the car captivated audiences, blending with the cultural and natural landscapes of Doha.

Looking Ahead: A New Era for Bugatti

Bugatti Tourbillon is continuing its tour across Asia and anticipation is building for the 250 hand-crafted models, which will begin production in 2026. The Tourbillon marks a new chapter for Bugatti, following the final W16-powered hyper sports cars, the Bolide and W16 Mistral. 

This debut in Doha showcased the car’s aesthetic and performance and also signaled the continued commitment of Bugatti to pushing boundaries in the luxury automotive sector.