Mercedes-AMG World of Performance: A New Era for Motorsport in Qiddiya City

Saudi Arabia : Mercedes-AMG, Qiddiya Investment Company, and the Mercedes-AMG PETRONAS F1 Team are joining forces to create a world-class motorsport experience center in Qiddiya City, Saudi Arabia.

• State-of-the-art motorsport hub spanning 45,000 square meters in Qiddiya City.
• Immersive attractions including racing simulations, a dark ride, and track experiences.
• A vision aligned with Saudi Arabia’s Vision 2030 to elevate sports and entertainment.
• Strategic partnership between Mercedes-AMG and Qiddiya to redefine motorsport tourism.

A New Home for Motorsport Enthusiasts

Saudi Arabia’s motorsport landscape is set for a major transformation with the launch of the Mercedes-AMG World of Performance in Qiddiya City. This first-of-its-kind experience center is a collaboration between Mercedes-AMG, Qiddiya Investment Company, and the Mercedes-AMG PETRONAS F1 Team, aiming to deliver an unmatched automotive and motorsport experience. 

With an expected launch in the coming years, it promises to be a key destination for racing enthusiasts worldwide.

Unparalleled Motorsport Experiences

The Mercedes-AMG World of Performance will feature a variety of immersive attractions designed to engage visitors of all ages. Highlights include:

• Adrenaline-fueled dark ride: Showcasing the evolution of iconic Mercedes-AMG race cars.
• Professional racing simulations: Giving fans a chance to experience the thrill of driving an F1 car.
• Track experiences: Guests can test their driving skills in high-performance Mercedes-AMG models.
• VIP rooftop lounge: Offering stunning panoramic views of the SpeedPark Track and the Tuwaiq Mountains.

Driving Saudi Arabia’s Vision 2030

This groundbreaking project aligns with Saudi Arabia’s Vision 2030, reinforcing Qiddiya City’s position as a global hub for sports, entertainment, and culture. The Mercedes-AMG World of Performance is expected to attract motorsport fans, automotive engineers, and adventure seekers from around the world. Located within Speed Park Track, the center will contribute to Qiddiya’s ambition of hosting world-class racing events.

Toto Wolff, CEO & Team Principal of Mercedes-AMG PETRONAS F1 Team, expressed his excitement about the project, stating: “We have worked with world-leading experts to bring fans closer to the team and sport like never before. Qiddiya City is set to become a motorsport destination like no other.”

Redefining the Racing Experience

The experience center is designed to cater to all generations of motorsport fans, from seasoned racing enthusiasts to young aspiring drivers. The facility will feature over 60 high-tech racing simulators, a 4D motion theater, and interactive learning zones, making it a hub for both entertainment and education.

Michael Schiebe, CEO of Mercedes-AMG GmbH, emphasized the significance of this venture: “This destination will celebrate AMG’s rich racing heritage and provide guests with an up-close experience of the thrill that defines our brand.”

The Future of Motorsports in Qiddiya

With Saudi Arabia investing heavily in world-class entertainment and sporting ventures, the Mercedes-AMG World of Performance is set to become a premier destination for motorsport lovers. From cutting-edge simulators to real-world driving experiences, this collaboration between Mercedes-AMG and Qiddiya Investment Company is a testament to the country’s commitment to innovation and speed.

As anticipation builds, the countdown has begun for a motorsport revolution in Qiddiya City—one that will set new global benchmarks for automotive entertainment and racing experiences.