GMC Sierra JIMS Edition Arrives in the Middle East with GCC-Inspired Power and Style

Saudi Arabia : GMC launches a bold new truck edition shaped by the desert roads, rocky trails, and adventurous spirit of the Gulf region.

• Exclusive design and features built for the Middle East.
• Based on the Sierra Elevation with off-road-ready upgrades.
• Available now across KSA and the GCC.

GMC has taken its best-selling full-size pickup, the Sierra, and crafted a special version for Middle Eastern drivers. Enter the all-new GMC Sierra JIMS Edition, a regionally inspired model that reflects the spirit, terrain, and culture of the GCC. Built on the Elevation trim and powered by a 5.3-litre V8, this edition blends bold visuals with serious off-road capability.

Now available across Saudi Arabia and other Gulf countries, the JIMS Edition celebrates drivers who push boundaries on and off the road.

Inspired Styling Meets GCC Terrain

The JIMS Edition stands out with exclusive styling cues designed for the Gulf. Its exterior showcases custom decals influenced by the region’s topography, plus unique JIMS badging on the grille, tailgate, and cabin. Custom mouldings and distinctive wheels create a rugged yet upscale look, tailored to desert and city environments alike.

Beyond visuals, the truck is built to perform. The 5.3-litre V8 engine delivers 355 hp and 583 Nm of torque, providing ample power whether you're cruising highways or climbing dunes. With bold upgrades across the board, this Sierra is more than just looks—it’s function in its finest form.

Off-Road Features That Matter

• Underbody skid plates for rugged terrain protection.
• 18-inch off-road tires (or 22-inch optional wheels for Crew Cab).
• Dual exhaust outlets for better airflow and sound.
• Spray-in bedliner for added cargo durability.

These enhancements make the JIMS Edition desert-ready, built to thrive on gravel, sand, and rock.

Tech and Comfort for Today’s Drivers

Inside, GMC brings together toughness and comfort with a high-tech cabin. A 12.3-inch digital driver display joins a 13.4-inch infotainment touchscreen for smooth control and clarity. GMC’s OnStar service also comes standard, offering 24/7 advisor access and emergency support anywhere in the region.

Exclusive to the JIMS Edition are unique collectables and accessories, a nod to fans who love personalising their trucks with a touch of heritage.

Built for the Bold of the GCC

According to Furrukh Jawaid, Chief Marketing Officer of General Motors Africa and the Middle East, “The Sierra has long been a favourite among those who value power, reliability and versatility in their vehicles.” He adds, “The JIMS Edition is a truck designed for the adventurous spirit, built with custom features that resonate with the values and lifestyle of our GCC customers.”

This limited-edition model reflects GMC’s commitment to the region and signals a future where local tastes meet global engineering.

Availability Across the Gulf

GMC Sierra JIMS Edition is now available in Saudi Arabia, UAE, Bahrain, Kuwait, Oman, and Qatar. Whether tackling rocky wadis or cruising urban highways, the JIMS Edition is built to stand out and perform across the Middle East.