Ford Records Bold Expansion in the Middle East

SAUDI ARABIA :  Ford gears up to capture the Middle East auto market by launching new models, innovative services, and electrified vehicles, aiming to strengthen its position in 2024.  

• Ford's sales have doubled across the Middle East since 2022, making it the fastest-growing brand in the region.  
• The new model lineup includes the all-electric Mustang Mach-E and the Territory Hybrid for 2025.  
• Innovative FordPass app launching soon, enhancing user experience with remote car management.  
• New distribution center to streamline parts delivery, supporting Ford's customer commitment in the Middle East.  

Ford is set to reshape the automotive market in the Middle East with record sales growth, a fresh lineup of vehicles, and smart, connected services. In 2024, Ford saw an exceptional rise, doubling sales since 2022 and claiming its position as the fastest-growing automotive brand in the region. 

This growth stems from Ford's commitment to delivering advanced models that align with customer preferences, along with tailored services that enhance the ownership experience.  

Record Sales and Expansion Across the Middle East

Ford’s remarkable sales performance in the Middle East marks a significant milestone. According to Ravi Ravichandran, Ford Middle East’s president, Ford’s distributors in key markets, including the UAE, Saudi Arabia, Qatar, Kuwait, and Bahrain, have achieved impressive market share gains. 

This expansion highlights Ford’s success in catering to local preferences, setting new records for growth and customer engagement.

Innovative Models Drive Ford’s Momentum

1. Mustang Mach-E:

   The much-anticipated all-electric Mustang Mach-E is set to launch in 2025, bringing high-performance EV technology to the Middle East. This electric SUV, designed with Mustang’s legacy in mind, accelerates from 0 to 100 km/h in 3.3 seconds and offers a range of up to 450 km. 

"Mustang Mach-E is our first fully electric vehicle for this market and a historic launch," says Kay Hart, President of Ford International Markets Group.

2. Territory Hybrid:

   Ford’s popular Territory SUV will soon feature a hybrid version. Known for its spacious design and safety features, the Territory Hybrid combines an electric powertrain with traditional combustion technology, enhancing fuel efficiency without sacrificing performance.

3. Expedition Tremor:

   The 2025 Expedition Tremor, built for off-road prowess, comes equipped with an Intelligent 4WD system, 33-inch tires, and a Rock Crawl mode for rugged terrains, making it ideal for the GCC’s desert landscapes.

Connected Services with FordPass App

Launching first in the UAE and then in Saudi Arabia, the FordPass app offers remote control over Ford vehicles, allowing users to start the car and cool the cabin before entering. “FordPass aims to deliver an ownership experience directly in the palm of the hand, making life simpler for Ford customers,” Hart emphasizes.

Commitment to Excellence with a New Distribution Center

Ford’s upcoming parts distribution center in the UAE, set to open in January 2025, is expected to reduce parts delivery time, ensuring Ford owners can get back on the road with minimal delay. This center is a testament to Ford's dedication to customer satisfaction across the Middle East.

Ford’s journey to deliver tailored innovations and its expanded network in the Middle East reflects a forward-looking vision. With electrified vehicles, new tech-driven services, and strategic distribution, Ford is poised to lead a new era in the region’s automotive landscape.