ROX Motor Expands into KSA with LEAP 2025 Debut

Saudi Arabia : ROX Motor, a Chinese luxury EV brand, officially enters Saudi Arabia, launching the ROX 01 SUV at LEAP 2025. With sales underway, the company is set for long-term growth.

• ROX 01 SUV debuts at LEAP 2025, marking ROX Motor’s official entry into the Saudi market.
• First Saudi showroom opens in Riyadh, with a flagship showroom launching soon.
• Saudi-specific features include Arabic voice controls and climate adaptations.
• Expansion plans include annual model launches and growing market presence.

ROX Motor’s Entry into Saudi Arabia

ROX Motor, a Chinese luxury new energy vehicle (NEV) brand, has officially entered the Saudi market with the launch of its ROX 01 SUV at LEAP 2025. This move is part of Saudi Arabia’s Vision 2030 push toward sustainable mobility, positioning ROX Motor as a key player in the region’s automotive sector.

Following its LEAP debut, sales have already begun, with multiple orders secured. To enhance accessibility, ROX Motor, in partnership with Laith Al-Obaidi Group, has opened its first showroom in Riyadh. A flagship showroom on Khurais Road is set to launch later this month, providing customers with a premium buying experience.

ROX 01: Built for Saudi Arabia

The ROX 01 is designed to meet Saudi Arabia’s unique driving conditions and sustainability goals. Key features include:

• Extended-range hybrid technology offering zero emissions in electric mode and enhanced fuel efficiency.
• All-terrain capabilities for smooth navigation across deserts, mountains, and urban roads.
• Advanced intelligent driving systems for a seamless experience in daily commutes.

Additionally, ROX Motor has integrated Saudi-specific innovations, such as:

• Arabic voice controls for a localized user experience.
• High-capacity air-conditioning and electric drivetrain cooling to handle extreme heat.
• UV-blocking electric sunshades for enhanced comfort.

These adaptations demonstrate ROX Motor’s commitment to catering to the Saudi market, ensuring that its vehicles align with both environmental goals and customer expectations.

Long-Term Expansion Plans

ROX Motor’s entry into Saudi Arabia is part of a broader global expansion strategy. According to CEO Jarvis Yan, the company is committed to steady growth in KSA, with plans to:

• Launch a new global model in the second half of 2025.
• Introduce one new model annually to expand its lineup.
• Strengthen partnerships with local businesses and technology firms.

This vision aligns with Saudi Arabia’s goal of accelerating EV adoption, making ROX Motor a potential long-term player in the region.

Strategic Partnerships & Global Growth

ROX Motor has also signed Memorandums of Understanding (MoUs) with major companies, including:

• Stellar Gate Games (a joint venture between NetEase Games and Sandsoft) to enhance in-car entertainment.
• COFE, a leading digital coffee platform, to promote ROX 01’s smart cabin features.

These collaborations highlight ROX Motor’s focus on creating a connected, tech-driven automotive experience tailored to modern consumers.

Since its global expansion began in 2024, ROX Motor has exceeded 10,000 orders for the ROX 01 and established sales networks in over 20 countries, including KSA, Qatar, Kazakhstan, and the UAE. The ROX 01 now ranks third in the luxury SUV segment in the UAE, trailing only the Land Rover Defender and Range Rover.

Future Outlook

With a strong foundation in Saudi Arabia, ROX Motor is well-positioned for continued growth. Its luxury all-terrain SUVs, market-specific adaptations, and commitment to sustainability make it a compelling choice for Saudi consumers.

As the company expands its lineup and strengthens partnerships, ROX Motor aims to lead the transition toward advanced, eco-friendly mobility solutions in KSA and beyond.