ROX Motor Debuts at LEAP in KSA, Secures Over 200 Orders on Day One

SAUDI ARABIA : ROX Motor made a strong entrance at the LEAP exhibition in Riyadh, introducing the ROX 01 luxury SUV to the Saudi market and surpassing 200 orders within the first day.

• ROX Motor officially launched the ROX 01 SUV in Saudi Arabia.
• The model features a range-extended powertrain, offering 30% more power and 30% lower energy consumption.
• Region-specific optimizations include enhanced cooling and an Arabic-language voice assistant.
• ROX Motor is expanding in KSA with a new showroom and a flagship store opening soon.

ROX Motor Makes an Impact at LEAP in Riyadh

Chinese new energy brand ROX Motor made a powerful debut at the LEAP exhibition in Riyadh, marking the official launch of its all-terrain luxury SUV, the ROX 01, in Saudi Arabia. The unveiling was met with strong demand, with the company securing over 200 orders on the first day of the event.

With a reputation for innovation, ROX Motor aims to establish itself as a leader in outdoor living, already making its mark in over 20 countries, including the UAE, Qatar, and KSA. The ROX 01 is designed to meet the region’s unique demands, combining luxury with off-road capability.

Performance and Energy Efficiency

The ROX 01 stands out with its advanced range-extended powertrain, which integrates electric and fuel-powered capabilities. This system delivers:

• Enhanced power: The SUV boasts 30% more power than conventional luxury SUVs.
• Lower energy consumption: Its efficient design reduces energy use by 30%, aligning with KSA’s Vision 2030 sustainability goals.
• High-performance motors: The vehicle features permanent magnet synchronous motors for superior efficiency and durability.

Designed for KSA’s Climate and Comfort

Understanding the demands of Saudi Arabia’s extreme climate, ROX Motor has tailored the ROX 01 for optimal performance. The SUV includes a high-capacity custom compressor and an upgraded cooling system to handle high temperatures. Additionally, it comes equipped with an electric sunshade for enhanced passenger comfort.

For seamless integration into the local market, ROX Motor has introduced an Arabic-language voice assistant, making the vehicle’s smart features more accessible to Saudi customers.

Expanding Presence in Saudi Arabia

ROX Motor is committed to growing its presence in KSA, opening a new showroom in the An Nasim district during the LEAP event. The company’s flagship store on Khurais Road is also set to open soon, providing customers with a one-stop car-buying experience.

A New Era of Automotive Innovation

ROX Motor’s participation at LEAP highlights its commitment to advancing sustainable mobility and aligning with Saudi Arabia’s economic transformation goals. CEO Yan Feng emphasized that the company’s global strategy is about more than just selling cars—it’s about driving innovation and sustainability in the industry.