Ceer Joins Forces with Rimac Technology

Ceer Joins Forces with Rimac Technology

SAUDI ARABIA : Ceer, Saudi Arabia’s first electric vehicle brand, partners with Rimac Technology to equip its upcoming flagship models with advanced electric drive systems. The aim is to transform the Middle East's EV market.

KEY TAKEAWAYS

  • What is the goal of Ceer's partnership with Rimac Technology?

    The partnership aims to deliver world-class electric vehicles tailored to the needs and aspirations of the region.
  • What is the significance of Ceer's partnership with Rimac Technology?

    The partnership will equip Ceer's flagship models with advanced electric drive systems, transforming the Middle East's EV market.
    • Ceer partners with Rimac Technology to bring high-performance electric drive systems to its flagship EVs.
    • The collaboration marks Rimac’s first large-scale partnership in the GCC region.
    • Ceer aims to lead the Middle Eastern EV market with first class technology and global expertise.

    Ceer, Saudi Arabia’s pioneering EV brand, is setting new standards in the Middle Eastern automotive landscape by partnering with Rimac Technology, a global leader in electrification. With this agreement, Rimac will supply high-performance Electric Drive Systems (EDS) for Ceer’s flagship models, making this a significant milestone for both companies. 

    CeerThe collaboration aligns with Saudi Arabia’s Vision 2030 goal of positioning the Kingdom as a hub for advanced, sustainable technologies.

    Ceer’s Role as Saudi Arabia’s First EV Brand

    As Saudi Arabia’s first original equipment manufacturer (OEM) in the EV sector, Ceer is spearheading efforts to localize electric vehicle production in the Middle East. Established as a joint venture between Saudi Arabia’s Public Investment Fund (PIF) and Hon Hai Precision Industry Co. (Foxconn), Ceer embodies the Kingdom’s ambition to reduce its reliance on fossil fuels and embrace sustainable innovation.

    With its first line of EVs expected soon, Ceer’s partnership with Rimac marks an important step toward delivering world-class electric vehicles tailored to the needs and aspirations of the region.

    Rimac Technology’s Expertise in High-Performance Electrification

    Rimac Technology, known for its expertise in high-performance powertrains, brings its advanced electric drive technology to Ceer’s vehicles. Rimac’s integrated EDS solutions, already proven in high-performance models like the Rimac Nevera and Aston Martin Valkyrie, are now being adapted for large-scale EV production with Ceer. 

    This partnership enables Rimac to expand its footprint in the GCC and meet the demand for powerful, efficient, and sustainable vehicles in the region. The project also represents Rimac’s shift toward larger-volume applications, strengthening its global ambitions in the electric vehicle sector.

    Advancing Saudi Vision 2030 Through Strategic Collaboration

    This Ceer-Rimac partnership plays a key role in realizing Saudi Arabia’s Vision 2030 goals, which emphasize innovation, diversification, and sustainable development. By aligning with a globally recognized leader like Rimac, Ceer is reinforcing Saudi Arabia’s position on the map of advanced automotive technology. 

    Ceer CEO James DeLuca expressed pride in being the first large-scale GCC project to partner with Rimac, underscoring a commitment to world-class performance and environmental responsibility. This partnership not only enhances Ceer’s product lineup but also contributes to Saudi Arabia’s economic diversification.

    Tanya Khandelwal

    Tanya Khandelwal

    Tanya's passion for cars shines through in her work as an automotive expert. With a comprehensive understanding of engine performance, design, and safety features, she empowers others to appreciate the world of automobiles. Her two+ years of industry experience have cultivated a distinct perspective, earning her a reputation as a reliable and knowledgeable resource. Tanya has also demonstrated her expertise in content strategy and management, successfully leading the content direction for Sayarabay.com, which caters to Saudi Arabian automotive markets.

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