Wallan Trading Launches First Lotus Showroom in Riyadh

SAUDI ARABIA - Wallan Trading Company has officially opened its first-ever Lotus showroom in Riyadh. This marks a significant milestone as the luxury automotive brand makes a re-entry into Saudi Arabia.

 

• The Lotus showroom is the first from Wallan Trading in Riyadh as the brand returns to the Saudi market after 14 years. 

• It produces high-performance luxury cars like the Lotus Electre and the Emira.

• The showroom provides vehicle customization services so that customers can personalize their Lotus cars based on their individual preferences.

 

The Chairman of Wallan Holding, Fahad Al-Wallan, and Head of Operations for the Middle East, Africa, and India at Lotus, Hamza Barakat, were present at the event. Officials from both companies, along with distinguished guests, media representatives, and customers were also present there.

The New Showroom

The new Wallan Trading showroom is located at I MALL luxury cars on Northern Ring Branch Road. It has been developed on more than 900 square meters and offers an immersive experience to customers. The showroom features a range of high-performance vehicles, which includes the dynamic Lotus Emira and the all-electric Lotus Electre.

In this showroom, customers can get dedicated services for personalizing their vehicles. Thus, they can tailor their cars to suit their preferences.

 Previously, Wallan Trading had showcased the Lotus Emira and Electra models at major events, including the Riyadh Luxury Car Show and Via Riyadh during the Riyadh International Entertainment Season. The new showroom will serve as a hub for luxury sports car enthusiasts. 

This demonstrates the brand’s commitment to expanding the presence of Lotus across Saudi Arabia. The company also has plans to launch more showrooms in the future in Dammam, Jeddah, and other main cities in Saudi Arabia.

The Significance of the Newly Developed Showroom

Fahad Al-Wallan explained the significance of the new showroom in Wallan Trading’s strategy. The brand is looking to bring the Lotus back to Saudi Arabia after 14 years. This move directly corresponds with the sustainable vision of Saudi Arabia that they look to achieve by 2030. Fahad Al-Wallan focussed on reducing carbon emissions promoting a circular economy.

 Back in March 2024, Wallan Trading announced its partnership with Lotus. Thus, it emerged as a significant distributor of the brand in Saudi Arabia. The launch of the new showroom marks the beginning of a new chapter for Lotus in the region. It has plans to expand and come up with other sophisticated luxury cars.

 

 The President and CEO of Lotus Cars – Asia Pacific, Middle East & Africa, Dan Balmer stated that they were confident to expand in the automotive market in Saudi Arabia. He added that the launch of the new showroom will exceed the expectations of its customers and lead to the growth of the brand in the luxury car segment. Hamza Barakat also stressed the value of customer satisfaction, so that every step of their purchasing journey is smooth and enjoyable.

With this launch, Wallan Trading and Lotus are set to lead the way in bridging sustainable yet luxury cars in Saudi Arabia.