Scuderia Ferrari and HP forge a multi-year alliance

In a major move, Ferrari teamed up with HP, the second-biggest PC company globally, for a multi-year sponsorship deal. HP will now be the official title sponsor across all of Ferrari's racing endeavors, including Formula One. This partnership is a strategic alliance designed to boost both performance and brand recognition for Ferrari's racing programs.

Shifting into high gear with HP: Ferrari is revving up its operations by integrating HP's latest tech, from adaptable devices and PCs to top-notch printing and teamwork tools. This collaboration promises to boost performance both at the racetrack and beyond.

A Powerful Alliance: Two iconic brands, Ferrari and HP, are joining forces to leave their mark. By combining their impressive histories, they aim to connect with new fans, make a lasting impact, and fuel growth for both companies. Using the world of Formula One as a launchpad, this partnership sets the stage for groundbreaking sustainable innovation with a global reach.

Get ready to see the HP logo on Ferrari race cars! The iconic symbol makes its debut at the Miami Grand Prix (May 3-5) as the Scuderia Ferrari team officially becomes Scuderia Ferrari HP. This partnership extends beyond Formula 1, with Maya Weug's F1 Academy car also sporting the new name.

 

This collaboration isn't just about branding – it's about harnessing the power of both companies' legacies to make a real difference in motorsport. Ferrari and HP are teaming up to champion sustainable innovation, not just in racing but also in technology. By working together with their teams and fans, they aim to expand educational programs, inspiring positive change for future generations.