Nissan Saudi Arabia Wraps Up FY2024 with Double-Digit Growth and Rising Market Share

Saudi Arabia : Nissan Saudi Arabia ends fiscal year 2024 on a high note with record-breaking growth, driven by strong SUV sales, smart strategy, and an expanding local footprint.

• Nissan’s KSA market share rose to 12% in Q4 FY2024.
• Year-on-year sales jumped 22%; Q4 sales rose 33.2% from Q3.
• Kicks, Patrol, and X-Trail led model performance.
• Nissan’s expansion supports Vision 2030 and regional leadership.

Nissan Saudi Arabia has closed the books on fiscal year 2024 with a performance that marks one of its strongest quarters to date. Posting double-digit sales growth and expanding its share of the market, the company has firmly positioned itself as a key player in the Kingdom’s auto industry. 

This momentum, supported by new product launches and a clear strategic direction, sets a solid base for 2025 and beyond.

Market Growth and Sales Surge

In the final quarter of FY2024, Nissan’s market share in KSA rose to 12%, driven by refreshed models launched in the second half of the year. These included the all-new Patrol, the redesigned Kicks, and the X-Trail. Overall, sales in Q4 grew by 22% year-on-year, while quarter-on-quarter growth stood at 33.2%. Notably, Nissan Saudi Arabia alone contributed to over 40% of the brand’s total GCC sales in 2024, making it the regional leader. The top models leading the charge are:  

• Nissan Kicks: Saw a 240% sales jump over Q3 and 28% year-on-year growth, thanks to its standout design and tech features.
• Nissan Patrol: Continued its legacy as a popular SUV in the Kingdom with 35% year-on-year growth.
• Nissan X-Trail: Achieved a 134% quarter-on-quarter increase and 74% year-on-year growth.
• Nissan Pathfinder: Surged 102% compared to the same period last year.

Leadership Statement and Vision

Adib Takieddine, Managing Director of Nissan Saudi Arabia, commented: “These figures not only reflect the strength of our brand in the Saudi market but also highlight our team’s commitment to delivering an exceptional customer experience, supported by cutting-edge products and a sustainable growth strategy. Our strong local positioning enhances our regional leadership, and we look forward to maintaining this momentum in 2025, aligned with our corporate goals and Saudi Vision 2030.”

Expansion Strategy and Future Plans

This success reflects Nissan’s broader Middle East strategy, focused on innovation, aftersales enhancement, and dealer network growth. As part of this plan, Nissan introduced three new SUV models in the region, including the Magnite. Two more models are expected to launch soon, further reinforcing its presence.

The Magnite, Nissan’s latest compact SUV, is already drawing attention for its smart design, fuel efficiency, and feature-packed offering in the entry SUV space. These launches are part of Nissan’s commitment to cater to evolving customer needs across segments.

Nissan’s fiscal year 2024 results in Saudi Arabia underline its strong brand appeal and ability to grow in a competitive market. With robust sales, strategic launches, and a clear vision aligned with Nissan Ambition 2030, the company is well on its way to deeper market leadership and long-term success in the Kingdom.