Jeddah Motor Show 2024: ALJ Motors Will Debut Cutting-Edge Tech and Innovative Designs

SAUDI ARABIA : The Jeddah Motor Show is Saudi Arabia's premier automobile event, offering a unique platform for manufacturers, distributors, automotive enthusiasts, and industry experts.

• The My Tomorrow booth will highlight the accomplishments of Saudi youth and the company's role in supporting their aspirations.
• The Beyond Zero zone focuses on the brand’s commitment towards carbon neutrality, showcasing the latest hybrid vehicles from Toyota.
• Jameel Motorsport zone will be divided into various segments including Saudi Toyota Championship, Navigational Rally and eSports.

Toyota’s authorized distributor Abdul Latif Jameel Motors is set to showcase the latest mobility breakthroughs at the Jeddah Motor Show 2024. The event will take place between 29 October and 2 November 2024 at the Jeddah Superdome. The motor show will present next-gen mobility solutions and the latest vehicles.

My Tomorrow: Highlighting automotive excellence

Abdul Latif Jameel Motors is gearing up to make a lasting impression at the Jeddah Motor Show with its innovative booth concept, 'My Tomorrow', which puts a spotlight on the achievements of young Saudis. The booth's design, featuring the Toyota Zone and Jameel Motorsport Zone, not only celebrates the company's partnership with its customers but also reflects its commitment to understanding and empowering the next generation of drivers through a visual style deeply rooted in Saudi culture.

Beyond Zero: A path towards carbon neutrality

Within the Toyota Zone, visitors will discover the company's forward-thinking 'Beyond Zero' initiative, a bold commitment to a zero-emission future. The zone will showcase an impressive lineup of Toyota's hybrid vehicles, as well as a range of powertrain options, demonstrating the brand's approach towards carbon neutrality. 

Iconic models like the Prado and Camry will also be on display, exemplifying Toyota's long-standing reputation for durability, reliability, and cutting-edge technology. To make the experience even more enjoyable, the zone will feature interactive family-friendly activities, catering to visitors of all ages.

Jameel Motorsport Zone: Navigational Rally, eSports, Gaming Area and More

The Jameel Motorsport booth will showcase the company's significant contributions to Saudi Arabia's thriving motorsport scene. Highlights from the Saudi Toyota Championship will take centre stage, demonstrating Jameel Motorsport's commitment to nurturing local talent. The booth will also celebrate the achievements of the GR Saudi Team, tracing their journey and recent successes. 

Additionally, Jameel Motorsport will focus on Rally Jameel, the groundbreaking women-only navigational rally, which is breaking down barriers in the motorsport industry. To amplify the experience, a dedicated eSports and gaming area will feature racing simulators, allowing visitors to get behind the wheel and experience the rush of motorsports firsthand. This initiative aligns with Jameel Motorsport's efforts to drive the growth of eSports in the Kingdom, including its recent partnership with the Esports World Cup Foundation.

Managing Director of Marketing Communications at Abdul Latif Jameel Motors, Munir Khoja, said that the brand’s participation at the Jeddah Motor Show reflects the ongoing commitment to delivering excellence, promoting innovation, and empowering communities through pioneering initiatives. The platform showcases the brand’s vision for the future of mobility, celebrating Saudi motorsport talent, supporting the growth of the eSports industry in the Kingdom, and reaffirming the dedication to advancing the automotive industry in the Kingdom. The company aims to provide an immersive experience for guests from across the region, reflecting the commitment to innovation and excellence while celebrating the spirit of motorsport.