INFINITI Names Mohammed Al Turki as Its First Regional Chief Luxury Ambassador

SAUDI ARABIA : INFINITI Middle East has appointed the influential Saudi Arabian film producer, philanthropist, and entrepreneur, Mohammed Al Turki, as the first-ever regional Chief Luxury Ambassador of the brand. This collaboration is a landmark development in the history of the company.

 

• Al Turki will be the first-ever regional Chief Luxury Ambassador of INFINITI. He is likely to guide the customer experience of the brand and shape luxury trends in the automotive industry in the Middle East.

• In this new role, Al Turki will combine his extensive background in art, culture, and luxury to reshape the luxury automotive industry. 

 

Elevating the INFINITI Experience in the Middle East

The appointment of Al Turki is a key step in the strategy of Infiniti to offer a tailored and culturally relevant luxury experience to automotive enthusiasts in the region. His insights into luxury trends and deep understanding of regional preferences will guide the customer experience strategy of the brand. 

This ensures that every interaction reflects the commitment to excellence of the brand. As Chief Luxury Ambassador, Al Turki will assist in the development of immersive experiences that correspond with the vision of the brand, incorporating modern Japanese luxury.

Interestingly, this partnership comes at a time when Infinity prepares for the regional debut of its all-new QX80 flagship. The highly anticipated launch will showcase how the brand blends culture, craftsmanship, and innovation. 

This reflects the values that Al Turki is likely to bring to his role. The QX80 will introduce a new era of luxury in the Middle East, delivering exclusive models and aspirational moments for the brand.

The Ultimate Fusion of Culture and Luxury

The collaboration between INFINITI and Mohammed Al Turki goes beyond traditional brand partnerships. The multifaceted approach of Al Turki to storytelling, along with his cultural influence in both the film and fashion industries, makes him the ideal figure to shape the regional presence of the brand. 

Al Turki expressed his enthusiasm about the partnership, stating that the role allows him to combine his passion for luxury and storytelling with a brand that understands how important cultural connection is. He also expressed his eagerness to collaborate on projects catering to the audience in the Middle East while enhancing the aesthetics of the brand on modern Japanese lines.

With this strategic partnership, INFINITI Middle East is poised to engage with its audience in a more impactful way. The brand strives to remain at the forefront of innovation in the luxury automotive segment in the region.