SAUDI ARABIA : Hyundai Motor Company secured a prestigious win at the 2024 Red Dot Award. Their fifth-generation Santa Fe SUV impressed the judges in the Product Design: Cars and Motorcycles category.

This award-winning SUV boasts features ideal for outdoor enthusiasts. An extended wheelbase creates a roomy rear cabin, while a wider tailgate opening allows for easy cargo loading. The Santa Fe's rugged good looks combine a sleek exterior with a pronounced front hood, striking fenders, and signature H-shaped headlamps. The bold design is balanced by a sleek rear end and impressive 21-inch wheels.

Inside the Santa Fe, comfort and technology reign supreme. Foldable seats offer flexibility, while ample seating ensures passenger comfort. Cutting-edge features like dual wireless charging and the Panoramic Curved Display add a touch of luxury. Hyundai's commitment to sustainability is evident in the use of eco-friendly leatherette and recycled plastic components.

Hyundai's design achievements extended beyond the Santa Fe. They also won an award in the Outdoor and Camping Equipment category for their innovative Multi-Lantern portable flashlight. Inspired by the traditional Korean light, the Horongbul, this versatile device functions as both a mood light and a flashlight. It boasts dustproof and waterproof certifications for durability, along with a user-friendly interface for ease of use.

These Red Dot Award wins highlight Hyundai's design prowess. Organized by Design Zentrum Nordrhein Westfalen in Germany, the Red Dot Award is a highly respected recognition of design excellence across various categories, including Brand & Communication Design, Product Design, and Design Concept. These awards solidify Hyundai's position as a global competitor with a strong commitment to innovative design.