Elite Group and SOUEAST Motor Collaborate to Launch 13 New Models in the UAE

SAUDI ARABIA : The automotive market in the UAE is bracing up for a strong growth trajectory, as Elite Group Holding and SOUEAST Motor Corporation have entered into a partnership last week. The collaboration between these two companies marks a significant step, as the country is likely to get 13 new models in the coming years. 

 

• Elite Group Holding and SOUEAST Motor have formed a strategic partnership to drive growth in the automotive sector in the UAE

• SOUEAST Motor plans to launch 13 new vehicle models over the next five years in the UAE

 

The strategic partnership, which was formally signed on 7th August at the Bvlgari Yacht Club, is a major milestone for both companies. 

What’s the partnership all about?

The partnership is set to introduce SOUEAST’s innovative “EASE YOUR LIFE” proposition to the UAE. It will focus on delivering vehicles that stand out with design, comfort, and advanced technology. These vehicles are to be equipped with the latest powertrain and energy solutions. With powerful performance and intelligent chassis systems, they will offer superior comfort and adaptability.

SOUEAST said that it will launch 13 new car models in the country in the next five years. This includes the internal combustion engine (ICE), plug-in hybrid electric vehicle (PHEV), and battery electric vehicle (BEV) options. With this diverse lineup, the company will cover a wide range of SUVs and sedans, catering to different market segments in the country.

SOUEAST's Plans to Expand

For premium cars, there’s a new standard waiting on the horizon as SOUEAST Motor sets its foot into the automotive market in the UAE. The company remains committed to innovation, which is evident from its plan to launch as many as 13 advanced models in just 5 years. Each of these models will be designed to meet the evolving needs of the global automotive market while focussing on the UAE.

Strategic Vision of the Elite Group

As Elite Group Holding enters into a partnership with SOUEAST, it demonstrates its strategic vision to deliver exceptional automotive solutions. Mr. Tamer Abu Khalaf, Partner at Elite Group Holding, explained that it was imperative for their brands to stay ahead of the evolving trends in the market. At the same time, they would cater to their customer preferences, launching new brands.

A Strategic Priority for SOUEAST

For SOUEAST, this partnership is a key strategic priority. Mr. Ke Chuandeng, Vice President of SOUEAST Motor, expressed excitement about the prospect of entering the booming automotive sector in the country. This marks the commitment of the company to delivering vehicles that fulfill the needs of various individuals and families. The collaboration is likely to position it for long-term success in the UAE.