Ceer and Sabelt Partner for High-Performance EV Seats in SAR 543 Million Deal

Saudi Arabia : Ceer, Saudi Arabia’s first electric vehicle brand, partners with Sabelt to create premium sports seats for its flagship models, ensuring luxury, safety, and high-performance design in Saudi-made EVs.

• Sabelt, trusted by Ferrari and McLaren, will ensure comfort, safety, and top-tier materials.
• Features include an integrated belt system and low H-point positioning for superior ergonomics.
• Ceer continues to build world-class EVs, boosting Saudi Arabia’s automotive industry.

Ceer is Saudi Arabia’s first homegrown electric vehicle brand, committed to bringing premium-quality EVs to the market. To achieve this, the company is forming strategic partnerships with top-tier global manufacturers. Its latest collaboration is a SAR 543 million ($145 million) deal with Sabelt, an Italian leader in high-performance automotive seating. This partnership will see Sabelt designing custom, state-of-the-art sports seats for Ceer’s upcoming flagship electric sedan and SUV models.

A Strategic Collaboration

Sabelt is known for crafting elite seating solutions for high-performance brands like Ferrari, Aston Martin, Maserati, Alpine, and McLaren. By partnering with Sabelt, Ceer ensures that its electric vehicles offer the same level of craftsmanship and innovation found in luxury sports cars.

Jim DeLuca, CEO of Ceer, highlighted the importance of this collaboration, stating that the partnership with Sabelt reinforces Ceer’s goal of setting new benchmarks for EV technology and performance.

Innovative Seat Design

Sabelt will develop a bespoke seat that meets high safety, comfort, and efficiency standards. These cutting-edge seats will include:

• Integrated Belt System (ABTS): Provides better safety by securing passengers more effectively.
• Low H-Point structure: Enhances driving ergonomics and stability, ideal for high-performance EVs.
• Metal reinforced frame: Ensures durability and lightweight construction.
• Racing-inspired comfort: Balances sporty aesthetics with long-distance comfort.

Enhancing Saudi Arabia’s EV Industry

This deal is part of Ceer’s mission to develop a world-class automotive industry in Saudi Arabia. By integrating local and global expertise, Ceer is helping shape the future of sustainable mobility in the Kingdom. The partnership with Sabelt not only boosts Ceer’s product quality but also strengthens Saudi Arabia’s presence in the global EV market.

Sabelt’s Commitment to Excellence

Sabelt’s CEO, Giorgio Marsiaj, emphasized that this project aligns with the company’s dedication to innovation, engineering excellence, and sustainability. The collaboration with Ceer offers an opportunity to shape the next generation of automotive seating, ensuring high performance for both sports and electric vehicles.

Ceer’s partnership with Sabelt marks a major milestone for Saudi Arabia’s growing EV industry. With a focus on luxury, safety, and advanced technology, Ceer continues to redefine what it means to drive an electric vehicle in the Kingdom. Through collaborations like this, Ceer is ensuring that Saudi-made EVs stand among the best in the world.