Sanabel Modern Motors Unveils Saudi Arabia’s First Certified Chery Training Center

SAUDI ARABIA : Sanabel Modern Motors introduces a certified Chery training center in Jeddah, marking a significant advancement for Chery’s footprint in Saudi Arabia.

• Launch of Saudi Arabia’s first Chery-certified training center in Jeddah.
• New programs for customer support, innovation, and technical expertise.
• Open training days and live sessions for wider community engagement.
• Aligns with Vision 2030, emphasizing Saudi talent and sustainable mobility.

Sanabel Modern Motors, in partnership with Chery, has launched Saudi Arabia’s first certified Chery training center in Jeddah, solidifying Chery’s growing presence in the Kingdom. This center, located at the Al Sulaymaniyah showroom, is a step forward in offering advanced automotive training, after-sales support, and a closer connection with Chery’s customers in Saudi Arabia.

Strengthening Customer and Partner Support

The new training center is designed to boost the customer experience by offering specialized services and programs that cater to both partners and individual clients. Sanabel Motors has incorporated advanced technologies, including live streaming of workshops, allowing direct interaction with Chery’s product engineers and after-sales team. 

This will enhance support for business partners, wholesalers, and fleet operators, who can now access expertise straight from Chery’s product developers.

Engaging the Community

Beyond regular customer support, the center plans to host open training days for students, car enthusiasts, and industry professionals. The aim of these sessions is to introduce the latest automotive technology from Chery, allowing participants to gain insights into world class innovations from one of China’s top manufacturers. This is in line with Saudi Vision 2030, as it offers a platform to develop local talent in sustainable, forward-thinking mobility.

Building Trust and Expanding Services

Aiming to strengthen its brand reputation, Sanabel Motors has launched the “We Are Closer” initiative, which aims to create more meaningful connections with Chery’s customers. The company is committed to opening more service centers to meet the increasing demand in Saudi Arabia.

According to Eng. Hesham Amer, Managing Director at Sanabel, the center will also help enhance customer support services and ensure that every Chery customer experiences top-quality care.

Supporting Saudi Vision 2030

As part of its alignment with Saudi Arabia’s Vision 2030, Chery and Sanabel Modern Motors are committed to empowering local talent. The training center will foster skill development in the automotive sector, offering Saudis valuable expertise in the latest automotive technologies and services. 

Through this investment, Sanabel aims to support a sustainable and innovative transportation sector for the Kingdom.