Porsche Sees Four Percent Growth Across the Middle East, Africa, and India in 2024

SAUDI ARABIA : Porsche’s steady growth in the Middle East, Africa, and India region reflects resilience and increasing demand, even in a challenging global market.

• 9,509 new cars delivered across the region in 2024, marking a 4% increase from 2023.
• Sales of the iconic 911 model hit a regional record, with 1,914 units sold.
• The Icons of Porsche festival attracted over 28,000 fans in Dubai.
• Porsche’s global deliveries reached 310,718 vehicles, emphasizing sustainability and innovation.

Porsche Middle East and Africa FZE (PME) closed 2024 with a 4% growth in new car deliveries, achieving 9,509 units sold in the Middle East, Africa, and India. This marks the continuation of a steady upward trend, with deliveries growing 53% since 2020. 

Despite global economic challenges, Porsche's performance demonstrates its enduring appeal and robust strategies tailored to regional markets.

Regional Sales Overview

PME’s performance reflects strong growth across its 16 markets, with notable highlights:

• Steady growth: Deliveries grew by 4% in 2024, following an 11% rise in 2023.
• Iconic models shine: One in four vehicles sold were two-door sports cars, showcasing regional enthusiasm for Porsche’s heritage and design.
• Diverse offerings: New generations of Panamera, Taycan, 911, and Macan were introduced, drawing widespread attention.

Porsche’s ability to meet diverse customer preferences has fueled its continued growth and popularity in the region.

Record Year for Two-Door Sports Cars

Enthusiasts in the Middle East and Africa embraced Porsche’s two-door sports cars in 2024. The 911 model leads the charge, as its sales grew 49%, reaching 1,914 units—a record for the region. Additionally, 718 Cayman and Boxster models saw a 21% increase in deliveries, affirming their appeal among sports car fans.

Porsche’s commitment to blending luxury and performance is evident in these numbers, reflecting a passion for the brand’s iconic designs.

Icons of Porsche Festival: A Cultural Highlight

The annual Icons of Porsche festival in Dubai continued to grow in popularity, with the 2024 edition attracting over 28,000 attendees. Celebrating classic cars, regional art, and culture, the festival was a vibrant showcase of Porsche’s legacy.

Notable appearances included Porsche AG Chairman Oliver Blume and FIA Formula E Champion Pascal Wehrlein and several new models made their debut during the festival, adding to the excitement. This event cemented Porsche’s cultural presence in the region while fostering deeper connections with fans.

Global Achievements in 2024

Porsche’s success was not confined to the Middle East and Africa; the brand achieved significant milestones globally:

• Worldwide deliveries: 310,718 vehicles sold, despite a slight decline from 2023.
• Sustainability focus: Electrified sports cars made up 27% of global deliveries, with the new all-electric Macan achieving over 18,000 sales.
• Balanced growth: Four out of five global regions saw increased sales, with Europe and North America leading the way.

The global push for innovation and sustainable luxury reinforces Porsche’s position as a trailblazer in the automotive industry.

Looking Ahead to 2025

Porsche aims to build on its momentum in 2025, despite economic challenges. PME’s strategies will focus on strengthening regional presence with value-driven sales, expanding its product range with exciting new launches, and balancing innovation with customer personalization to meet evolving demands.