MINI Launches First Electric John Cooper Works at Goodwood Festival of Speed

SAUDI ARABIA : MINI introduces its first-ever electric model in the John Cooper Works lineup at the Goodwood Festival of Speed.

• The MINI John Cooper Works E Prototype makes a dynamic debut.
• The prototype honors the 1964 Rallye Monte Carlo victory of MINI.
• The new model blends iconic design with cutting-edge technology.

The global debut of the electric model is scheduled for later this year. The new model showcases a unique camouflage crafted by the design team of MINI. Integrated with a "37" logo, it celebrates its historic win in the 1964 Rallye Monte Carlo.

Pioneering the Electric Era

The MINI John Cooper Works E reflects a transformative moment for the brand, as it seamlessly integrates with its rich heritage and modern technical advancements. The John Cooper Works range will encompass both petrol and fully electric models in the coming years. This points to the dual commitment of the brand to tradition and sustainability.

In honor of the iconic Mini Cooper S victory at the 1964 Rallye Monte Carlo, the prototype features a custom camouflage and the legendary "37" logo. It pays homage to the illustrious motorsport past of MINI.

Electrifying Debut at Goodwood Festival of Speed

The Goodwood Festival of Speed sets the stage for the dynamic debut of the MINI John Cooper Works E Prototype. This event marks the future of high-performance electric vehicles, which showcases the popular design and engineering powers of MINI.

For the spectators, this event brings an opportunity to witness the capabilities of the prototype as it climbs the hills with confidence. 

Event Dates: The Goodwood Festival of Speed runs from July 11 to July 14, 2024.

MINI's Vision for Future Tech and Services

MINI is committed to meeting the evolving demands of luxury consumers. The brand is overhauling its service framework with the C.A.R.E philosophy to enhance the premium user experience through intelligent services. Thus, the brand positions itself as a leader in the new energy vehicle sector.

This dedication to pioneering technologies, smart manufacturing, and exceptional quality is likely to revolutionize the automotive industry. The brand continues to offer unparalleled value and experiences, significantly shaping the future of transportation.

The event at Goodwood Festival of Speed marks a new era for MINI. This fusion of legendary age and innovative technology promises a future where high performance meets sustainability in perfect harmony.