Mercedes stops development of next-gen electric car platform after disappointing sales.

A Alvin Reyes May 24, 2024

SAUDI ARABIA : Mercedes-Benz is scaling back its electric vehicle (EV) ambitions in response to weaker-than-expected sales. This includes scrapping the development of a new electric platform (MB.EA Large) for large and mid-size cars.

KEY TAKEAWAYS

What prompted Mercedes-Benz to scale back its electric vehicle ambitions?

Weaker-than-expected sales and lower EV demand led to the decision to adjust the strategy.

How is Mercedes-Benz adapting its strategy in light of the reduced electric vehicle demand?

Mercedes-Benz will continue offering gasoline-powered vehicles alongside EVs and focus on upgrading the existing EVA2 platform for future electric SUVs and sedans.

Previously, the company aimed for all-electric sales by 2030 and introduced the MB.EA platform in 2021 to support that goal. However, due to lower EV demand, Mercedes-Benz is adjusting its strategy. They'll continue offering gasoline-powered vehicles alongside EVs for the foreseeable future.While the MB.EA Large platform is cancelled, Mercedes-Benz will focus on upgrading their existing EVA2 platform for future electric SUVs and sedans, like the upcoming EQS successor (around 2028) which will have a more traditional design. The upgraded EVA2 will have more efficient motors and batteries for better range.

Mercedes-Benz is also developing other electric platforms alongside the revised EVA2: MB.AMG (sports cars), MMA (compact cars), and MB.VAN (commercial vehicles).This shift reflects a slowdown in Mercedes-Benz's electrification plans. Their target of 50% electrified car sales by 2025-2030 is now delayed, and their goal of all-electric sales in some markets by 2030 is also being reconsidered.

Alvin Reyes

ankur.gupta1[at]girnarsoft[dot]com

Alvin Reyes likes fast cars, fried chicken, and herbal medicine. He also likes to write blogs and to stare blankly at people, landscapes, and anything that is both beautiful and pleasing to the eye. When he is not busy driving or fantasizing about the latest new cars, Alvin can be found in front of his laptop, either playing games or spewing out kick-ass SEO articles for websites and e-commerce sites from around the globe.

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