Manahil International Redefines Luxury Showrooms in Saudi Arabia

SAUDI ARABIA : Manahil International raises the bar with a new series of state-of-the-art Infiniti showrooms, combining elegance, innovation, and top-tier customer experiences.

• Innovative showrooms: Designed with Infiniti’s global IREDI concept, blending luxury and technology.
• Exceptional customer journey: Aimed at turning car buying into a memorable luxury experience.
• Strategic locations: Showrooms launched in Jeddah, Riyadh, and Khobar to enhance accessibility.
• Commitment to excellence: Focused on after-sales services and fostering lasting customer relationships.

Manahil International, the authorized distributor of Infiniti in Saudi Arabia, has unveiled a groundbreaking initiative to transform luxury car retailing. By launching a series of modern showrooms across the Kingdom, the subsidiary of Mohamed Yousuf Naghi Motors is reimagining how customers experience premium vehicles.

Revolutionary Showroom Design: A Fusion of Elegance and Innovation

Infiniti’s new showrooms are crafted under the global IREDI concept, which emphasizes sophistication and attention to detail. Upon entering, visitors are welcomed into a space that radiates luxury through its modern interiors, refined lighting, and thoughtfully curated layouts. The seamless blend of hospitality and innovation ensures that every visitor feels part of an exclusive journey, rather than just a car showroom.

The lounges combine premium technology with elegance, making car exploration a dynamic and immersive experience. From the finest details of the showroom’s design to the staff’s personalized service, every aspect enhances Infiniti’s premium image.

Beyond the Purchase: Building Lasting Relationships

Manahil International's showrooms are more than retail spaces—they are hubs for fostering long-term customer relationships. The company’s approach to after-sales service sets it apart, treating customers as members of the Infiniti family. By prioritizing satisfaction, they aim to establish trust and loyalty, ensuring that every buyer’s journey extends far beyond the purchase.

CEO Omar Hussein Boodai emphasized, “Our goal is to create distinctive experiences that exceed expectations. Each showroom is designed to embody luxury and comfort, offering customers a unique way to explore Infiniti’s world.”

Strategic Locations for Seamless Access

Recognizing the need for accessibility, the new showrooms are strategically located in three major cities:  

• Jeddah: Situated in the Auto Mall, Al-Muhammadiyah District.
• Riyadh: Located on King Abdulaziz Road, Al-Sulaymaniyah District.
• Khobar: Found on King Fahd Road, Al-Rakah Al-Janubiyah District.

These locations were chosen to ensure Infiniti’s offerings are never too far from customers, delivering convenience alongside luxury.

A Holistic Luxury Experience

From their distinctive architectural designs to the superior customer care provided, these Infiniti showrooms redefine what it means to shop for a luxury car. Each element is meticulously crafted to reflect Infiniti’s vision of sophistication, ensuring visitors leave with more than just a car—they gain a truly unforgettable experience.

Manahil International’s initiative reflects its dedication to excellence, promising continued growth and innovation that solidifies Infiniti’s place as a leader in the luxury automotive sector.