Lincoln Reports Strong Sales Growth in the Middle East for 2024

Saudi Arabia : Lincoln has achieved a 17% year-on-year sales growth in the Middle East, with Saudi Arabia and the UAE leading the market. The Nautilus and Corsair SUVs played a key role in this success.

• With a 17% YoY growth, Lincoln saw a strong increase in sales across the Middle East.
• The UAE and Saudi Arabia led with 21% YoY growth each.
• Nautilus and Corsair were the top-selling SUVs, with Nautilus and Aviator recording a 46% YoY sales increase.
• The launch of the all-new Navigator in 2025 is expected to further strengthen Lincoln’s market position.

Lincoln has wrapped up 2024 with a remarkable 17% increase in sales, reinforcing its reputation as a leading luxury car brand in the Middle East. With Saudi Arabia and the UAE driving 21% growth, Lincoln continues to expand its presence in the region. 

The American brand’s top-performing SUVs, the Nautilus and Corsair, played a crucial role in this success. Looking ahead, Lincoln plans to enhance its lineup with the arrival of the all-new Navigator in 2025, promising an elevated luxury experience.

Strong Market Growth in the Middle East

Lincoln’s consistent growth in the Middle East highlights its strong appeal among luxury car buyers. The brand’s 17% YoY sales increase is a result of high demand across its SUV lineup, with Saudi Arabia and the UAE emerging as the top-performing markets.  

Ravi Ravichandran, President of Ford Middle East, credited Lincoln’s distributor partners for their role in this success, emphasizing the brand’s commitment to innovation and luxury. With Lincoln celebrating its 103rd anniversary, this sales growth reflects the brand’s timeless appeal and forward-thinking design.

Lincoln’s Best-Selling Models in 2024

Lincoln’s SUV range played a key role in its strong performance last year. The brand’s top-selling models include:

 

• Nautilus

 

• • • Offers two powertrains – a 2.0-liter turbocharged engine with 250 hp and a hybrid variant producing 310 hp.
    • Features the largest-in-class 48” display and introduces Lincoln Rejuvenate, a multisensory experience for relaxation.
    • Recorded an impressive 46% YoY growth, matching the Aviator’s performance.
      

  • Corsair

    • Delivers nimble performance with a 2.0-liter turbocharged engine, producing 250 hp and 373 Nm of torque.
    • Offers versatility, premium materials, and a spacious interior, making it a top choice among luxury compact SUVs.

 

• Aviator

• A large three-row SUV featuring a twin-turbocharged 3.0-liter V6 engine with 400 hp and 563 Nm of torque.

• Combines power and elegance, appealing to drivers seeking luxury and high performance.

 

The Future: Launch of the All-New Lincoln Navigator

Lincoln is set to further strengthen its lineup with the highly anticipated launch of the all-new Navigator later this year. The flagship SUV will introduce:

• Lincoln Split Gate – A first-ever innovation for better accessibility.
• Lincoln Rejuvenate – A unique multisensory experience for ultimate relaxation.
• Enhanced luxury and performance, redefining full-size premium SUVs in the region.

Lincoln’s strong 2024 sales performance marks another milestone for the brand in the Middle East. With its SUV lineup driving record growth, the upcoming Navigator will further reinforce Lincoln’s presence in the luxury automotive market. As demand for premium SUVs continues to rise, Lincoln is well-positioned for even greater success in 2025.