Jeep Sees 10% Growth in Middle East: A Roadmap for Expansion

SAUDI ARABIA : Jeep continues to dominate the Middle Eastern SUV market with a surge in sales for its flagship models, the Grand Cherokee and Wrangler.

• Jeep Middle East achieves a 10% YTD sales growth in 2024.
• The Grand Cherokee and Wrangler remain regional favorites, with significant increases in sales.
• Introduction of new ownership program "My FlexCare" boosts customer loyalty.
• Stellantis' electrified future signals further innovation for Jeep.

Jeep, a renowned Stellantis brand, is solidifying its position in the Middle East’s competitive SUV market. A 10% year-to-date (YTD) sales increase underscores the popularity of its flagship models, the Grand Cherokee and Wrangler. With a loyal customer base and innovative programs like My FlexCare, Jeep is poised for sustained success in the region.

A Strong 2024 Performance

Jeep has seen an exceptional performance in 2024, with YTD sales climbing 10%. The Grand Cherokee, one of the top three SUVs in the region, has been a driving force behind this growth, boasting an 8% YTD increase. Notably, it ranks second in markets like Iraq and Oman, highlighting its regional appeal.

The Wrangler also contributed to Jeep's robust sales, recording a 12% YTD increase. As a global icon for off-road vehicles, the Wrangler’s latest 2024 model captivated Middle Eastern buyers with its rugged design and cutting-edge features.

Jeep’s Expanding Middle East Footprint

The Middle East continues to be a thriving market for Jeep. Corporate partnerships are on the rise, with businesses exploring fleet options for the Grand Cherokee. In addition, Jeep's loyal customer base is growing, with 29% of UAE buyers and 49% of Saudi customers returning for repeat purchases.

Jeep's My FlexCare ownership program is a game-changer, offering comprehensive benefits that ensure peace of mind. By providing tailored services for maintenance and support, this program strengthens Jeep's customer connections and enhances the ownership experience.

Commitment to Innovation and Sustainability

Rakesh Nair, Managing Director at Stellantis Middle East, highlighted Jeep’s adaptability to evolving customer needs. With an eye on 2025 and beyond, the brand’s future roadmap aligns with Stellantis’ Dare Forward 2030 vision, focusing on electrified models to meet sustainability goals.

This forward-thinking approach, combined with Jeep’s commitment to delivering high-quality driving experiences, ensures the brand’s leadership in a competitive market.

Jeep's 2024 success story in the Middle East underscores its ability to adapt and thrive in diverse landscapes. With flagship models like the Grand Cherokee and Wrangler leading the charge, innovative programs like My FlexCare enhancing loyalty, and an electrified future on the horizon, Jeep remains a dominant force in the regional SUV market. 

The brand’s dedication to customer satisfaction and sustainability ensures its growth trajectory remains on course.