Hyundai Motors Now Ranks In The World’s Top 30 Companies

SAUDI ARABIA : The Korean giant surpassed its targets and ended up growing by a massive 63% over the past 5 years. That means it now ranks in the top 30 in Interbrand’s Best Global Brands for the year 2024. 

• Hyundai Motor’s brand value has now reached a staggering 30 billion USD 
• In just 1 year, the brand moved from the 36th place to the 30th, which is quite a feat in itself
• America, Saudi Arabia, and Singapore are where the brand is trying to expand its footprint

Big Achievement for Hyundai!

Hyundai Motor Company has exceeded a major milestone: its brand valuation of up to $23 billion, it appears on the list of Best Global Brands 2024 produced annually by Interbrand. A testament to the upward trend in Hyundai's global ranking, this achievement represents a notable 63 percent in brand value increases over five years. 

The company progressed for the second year in succession, moving up six places from a ranking of 36 to 30th place. Brand value for Hyundai has been consecutively growing for the last 14 years since a few years ago, which is a huge indicator of its consistent efforts to enhance global brand perception and business performance. 

Global Footprint Expansion Plans

Several of the factors that have seen Hyundai's brand value grow most notably include the company's focus and involvement in its overarching vision of 'Progress for Humanity'. This vision is embodied through several global initiatives which insist on innovation, sustainability, and future mobility. 

Another of its great achievements was when the IONIQ 5 N won its prestigious title, World Performance Car at the 2024 World Car Awards. That award, paired with some rankings in the J.D. Power U.S. APEAL Study, added to Hyundai's credentials as an important force within the global auto industry.

While Hyundai's brand growth can and has indeed been measured in terms of the number of products that have received accolades, the company has also been extremely active in increasing its footprint worldwide. 

The completion of the Hyundai Motor Group Innovation Center Singapore (HMGICS) was a critical step to further strengthening the brand's clout in the fast-changing world of future mobility. Hyundai is further expanding globally through several new facilities.

What Lies Ahead?

Hyundai has staked its future strategy on further deep engagement with customers and robust inculcations of the brand in diverse cultural milieus. Through such efforts, the company has dramatically increased its involvement with creative, high-profile initiatives, ranging from sports sponsorships-archery and FIFA to cultural sponsorships, including support for the Whitney Museum of Art. 

Hyundai is not only a car maker; it has even entered the food world by launching its first restaurant, 'Na Oh', in Singapore in association with a Michelin-starred chef. 

Hyundai recently launched its quite aggressive mid-term to a long-term plan called 'Hyundai Way'. This strategy is to position the company at the apex in the mobility and energy industries. Hyundai is committed to innovation and flexibility in adapting to current changes in the market landscape. 

The core centre of this approach will be the company's focus on software and AI, which will be integral in the definition of Hyundai's products and services.