Grand Opening of Dongfeng Motor Showroom in UAE Marks New Chapter

SAUDI ARABIA : Seasoned automobile player M.A.H.Y. Khoory partners with Dongfeng Motor Corporation, re-entering the UAE automotive market with an innovative showroom.

• The partnership aims to bring premium vehicles to the UAE, leveraging Dongfeng's global expertise and M.A.H.Y. Khoory’s market knowledge.
• Dongfeng introduces two flagship models: the SHINE MAX sedan and the MAGE SUV, catering to the luxury and adventure markets.
• This partnership represents a vision for the future of mobility in the UAE, offering innovation, performance, and versatility.

The launch of the Dongfeng showroom, coupled with flagship models, highlights a commitment to delivering vehicles that blend luxury, technology, and performance. Together, these companies are set to redefine the driving experience in the UAE, bringing consumers comfort, versatility, and world-class innovation.

The Partnership Is a New Era for the UAE Market

M.A.H.Y. Khoory has made a powerful re-entry into the UAE automotive industry, partnering with Dongfeng Motor Corporation to bring advanced vehicles to local consumers. 

Known for its diverse commercial portfolio, M.A.H.Y. Khoory's collaboration with one of China's top automakers marks a strategic move to introduce high-performance, innovative vehicles in the region.

A Strategic Partnership to Drive Automotive Growth

This collaboration is not just about selling cars. M.A.H.Y. Khoory is now the sole distributor of Dongfeng vehicles in the UAE, leveraging its deep market knowledge to meet growing consumer demand for many cars. 

Dongfeng, which sold over 2.42 million vehicles globally in 2023, brings state-of-the-art technology and robust manufacturing to the UAE market. Together, the companies will give consumers a range of luxury sedans and rugged SUVs that cater to varied tastes and needs.

Introducing Dongfeng’s Flagship Models: SHINE MAX and MAGE

Dongfeng's flagship models are at the heart of this launch: the SHINE MAX and MAGE.

SHINE MAX

The SHINE MAX is a luxury sedan that combines sleek design, advanced technology, and superior comfort. Equipped with a turbocharged engine and cutting-edge safety features, including adaptive cruise control and lane-keeping assist, the SHINE MAX delivers both performance and peace of mind on the road. 

Its spacious interior and high-quality materials make it perfect for those seeking comfort without compromising technology.

MAGE

The MAGE SUV offers the perfect blend of strength and modernity for drivers who crave versatility. With a powerful engine, all-wheel-drive capabilities, and intelligent traction control, the MAGE is built to handle city streets and off-road adventures. 

Inside, drivers enjoy premium comfort and advanced connectivity features, while safety remains a top priority with multiple driver-assistance systems.

A Vision for the Future of Mobility

M.A.H.Y. Khoory’s re-entry into the automotive sector comes at a pivotal time for the UAE market. Consumers are increasingly seeking vehicles that offer a balance of performance and innovation, and this partnership aims to meet those evolving needs. 

According to Saj Jabbar, General Manager of M.A.H.Y. Khoury's Automotive Division, the collaboration ensures a diverse portfolio of vehicles, perfectly timed for a growing market.