Ford Records 15% Sales Growth in H1 2024 in Saudi Arabia

SAUDI ARABIA : Ford has achieved record sales figures as it continues to grow in Saudi Arabia. The automaker reported a remarkable 15% Y-o-Y growth in the first half of 2024.

• Ford achieved a 15% year-on-year growth in H1 2024 in Saudi Arabia in H1 2024, solidifying its position as the fastest-growing large OEM in the region and the 5th largest overall. 
• Ford is trying to enhance its customer experience through initiatives like the Ford Guest Experience program.
• The brand is personalizing the ownership of vehicles besides streamlining interactions during servicing. 

As Ford maintains its impressive sales momentum, it positions itself as the fastest-growing large OEM in the region. The reputed automaker is all set to double its sales compared to 2022. Currently, Ford is placed in the fifth position among the largest OEMs in Saudi Arabia.

The President of Ford Middle East, Ravi Ravichandran, explained the role of substantial public and private sector investments in driving their sales. Ford’s collaboration with local distributor partners, Al-Jazirah Vehicles Agencies Co. (AJVA) and Mohamed Yousuf Naghi Motors Co. (MYNM), has been crucial. It contributes to 57% of the total business for Ford in the Middle East during the first half of the current year. Ravichandran praised their strategic efforts that have led to record-breaking sales.

Ford’s Customer-Centric Approach

The customer-centric approach of Ford puts it at the forefront of its operations. For instance, the company has designed its Ford Guest Experience program to personalize sales and services, offering better convenience to its customers. The brand is also personalizing the needs of owners with online resources like the Learning Hub for instructional videos and digital sales tools. All these resources have significantly enhanced customer engagement with the brand.

Flagship Cars of Ford

In terms of flagship products, the Ford Taurus, Territory, Ranger, and Mustang have emerged as the best-selling models in Saudi Arabia. In 2023, the Taurus recorded a 77% increase in sales and continues to be a favorite as a family car. It seamlessly blends comfort, safety, and fuel efficiency.

On the other hand, the Ford Territory emerged as the leader in the Small Utility segment. It appeals to automotive enthusiasts with its advanced features and stylish design. 

The Ford Mustang is currently one of the top sports cars in the country, blending modern technology with its iconic design.

Sales of Commercial Vehicles on the Rise

Beyond passenger cars, Ford also recorded a rise in sales of its commercial vehicles. Some of the key models with high sales growth include the Ford Transit, Super Duty, and Ranger. With the Ford Everest being introduced, the impact on sales has been significant. This model secured the third position in the Medium Traditional Utility segment. It makes a mark with its rugged capabilities as well as comfort.

 Ford has appointed Amith Shetty as the KSA Country Director and Talal Al Amri as Regional Sales Manager for Saudi Arabia to strengthen its position in the country’s automotive market. The brand remains committed to supporting the long-term visions of the country.

In the coming years, Ford is well-poised to capitalize on growth opportunities in the Middle East. While the brand maintains its momentum with successful models, it continues to invest in innovative technologies and services for its customers in Saudi Arabia.