Ford Middle East Achieves Record Sales Growth in 2024

Saudi Arabia : Ford Middle East marks a historic milestone in 2024, achieving its highest sales since 2016. Key markets, including Saudi Arabia and the UAE, contributed significantly to this success.

• Ford’s sales surged 25% YoY, outperforming market growth.
• The UAE saw a 65% YoY increase, leading regional performance.
• Territory, Taurus, and Everest emerged as top-selling models in the region.
• New investments and digital services enhance customer experience and future growth.

Ford’s Unprecedented Sales Growth in KSA and Beyond

Ford Middle East had a breakthrough year in 2024, recording its best sales performance since 2016. The company achieved a 25% year-on-year (YoY) increase, far exceeding regional market growth. This success was driven by strong demand in Saudi Arabia, the UAE, and Kuwait, reinforcing Ford’s position as one of the top five Original Equipment Manufacturers (OEMs) in the region.

According to Ravi Ravichandran, President of Ford Middle East, this achievement is a result of new product launches, strong distributor partnerships, and an enhanced customer experience strategy tailored to regional needs.

Market Performance Breakdown

The UAE played a key role in Ford’s success, achieving an impressive 65% YoY growth, led by the Territory, Everest, and Ranger.

• Saudi Arabia saw a 16% increase, with the Taurus as the best-selling model, followed by the Territory and Everest.
• Kuwait reported an 11% growth, with the Territory, F-150, and Taurus leading in sales.

These figures highlight Ford’s expanding footprint and growing popularity in the Middle East.

Top-Selling Models in the Middle East

Ford’s success was fueled by its diverse lineup, with three models standing out in 2024:

• Ford Territory: A family-friendly SUV that saw a 35% YoY growth, maintaining its dominance in the segment.
• Ford Taurus: A flagship sedan known for its technology and comfort, appealing to premium buyers.
• Ford Everest: A versatile SUV built for off-road adventures and city driving, gaining strong traction across markets.

In addition, Ford Performance models such as the F-150 Raptor, Bronco Raptor, and Ranger Raptor gained popularity, while the legendary Mustang remained the best-selling muscle car in the region.

Fleet and Commercial Vehicle Success

Ford Middle East’s fleet division had an outstanding year, with the Transit Cargo Van and Ambulance models doubling in growth. These vehicles have become key players in the commercial segment, mirroring their global success in the region.

Customer Experience and Future Growth

Ford’s commitment to customer satisfaction is evident in its 10-point increase in Net Promoter Score (NPS) in 2024. This reflects stronger customer loyalty and improved service quality.

Looking ahead, Ford Middle East is set to introduce new models, including:

• The first-ever Mustang Mach-E, Ford’s electric performance SUV.
• Territory Hybrid, expanding Ford’s eco-friendly options.
• The new Expedition, enhancing its full-size SUV lineup.

To support future growth, Ford has also made key investments in regional infrastructure, such as the newly opened Parts Distribution Center (PDC) in Dubai South, UAE. This facility improves parts availability and enhances service efficiency across the region.

Additionally, the FordPass app, which allows users to remotely control vehicle features, has been launched in the UAE and will soon be available in KSA. This digital innovation aligns with Ford’s strategy to deliver a more connected and seamless ownership experience.

Ford Middle East’s record-breaking year reflects its strong market strategy, customer-focused approach, and expanding lineup. With continued investments in new technologies, digital services, and sustainability, Ford is well-positioned for further growth in KSA and the wider region.