Ford Launches “From America to America” Sales Push with Big Discounts on 2024–2025 Models

Saudi Arabia : Ford introduces a sweeping new campaign in the U.S., offering wide-ranging discounts and EV perks in response to fresh import tariffs and market pressures.

• Discounts offered on nearly all 2024–2025 Ford models in the U.S.
• EV buyers get free home charger installation and insurance.
• Ford responds to Trump’s 25% tariff on vehicle imports.
• Offer valid from April to end of June 2025.

Ford has kicked off a bold new campaign titled “From America to America,” providing discounts and benefits across most of its 2024 and 2025 models. The move comes as a direct response to rising import tariffs introduced by former U.S. President Donald Trump, which have pressured automakers to rethink pricing and production strategies. The campaign will run across the U.S. from April through June 2025.

What the Campaign Offers

The initiative covers a broad range of Ford vehicles, with major discounts available for cars with gasoline, diesel, and hybrid engines. Ford electric vehicle (EV) customers get extra perks, including free charger installation and insurance coverage. However, a few models are excluded from the offer: the Ford Expedition, Ford Navigator, Ford Raptor, and Ford Super Duty.

Eligible Models and Perks

• • Included vehicles: Most 2024 and 2025 models.
  • Excluded models: Ford Expedition, Ford Navigator, Ford Raptor, and Ford Super Duty.

 

• EV owner perks: Free charger installation, free insurance for charger, and valid until end of June 2025.

 

These perks are designed to drive EV interest at a time when U.S. adoption is still growing and Ford is investing heavily in clean energy options.

Why Ford Is Making This Move

This campaign isn’t just about boosting sales—it’s a strategic move to deal with the effects of new tariffs. In early 2025, Donald Trump imposed a 25% tariff on all imported cars and parts, creating a sharp rise in manufacturing and shipping costs for companies with global supply chains.

Many automakers, including Ford, have relied heavily on plants in Mexico to keep production costs low. But the new policy is forcing them to pivot quickly. With rising expenses and pricing uncertainty, Ford is using this campaign to reconnect with American buyers and stabilise sales.

Electric Vehicles Get a Boost

Ford’s decision to reward electric vehicle buyers with home installation and charger insurance is also tied to long-term plans. With competition increasing and EV infrastructure still developing in the U.S., these added benefits help customers make the switch with less hesitation.

The move may also help Ford meet internal sustainability goals while remaining competitive with EV-focused brands like Tesla and Rivian.

Limited Time Only

This offer will last only through the end of June 2025. Ford aims to make the most of this three-month window by targeting a wide base of American car buyers, especially those hesitant about switching to electric or those affected by higher vehicle prices post-tariff.

With smart timing and wide-ranging benefits, the “From America to America” campaign is shaping up to be one of Ford’s most aggressive domestic pushes in recent years.