Dongfeng Enters UAE Market, Launches First Showroom in Dubai

SAUDI ARABIA : This is huge as the company officially expands into the region, in partnership with M.A.H.Y. Khoory.

• Dongfeng opened its first UAE showroom in Dubai.
• Introduced four flagship models: Shine, Shine Max, AX7, and Mage.
• Partnership with M.A.H.Y. Khoory for strategic market entry.
• Pricing details for all flagship models revealed.

Dongfeng Motor Corporation has made a strong entry into the UAE automotive market by opening its first showroom in Dubai.

Dongfeng’s Entry into the UAE

Dongfeng Motor Corporation, one of China’s leading car manufacturers, has officially entered the UAE market. The brand has launched its first showroom in Dubai, located in partnership with M.A.H.Y. Khoory, a prominent distributor in the region. 

This partnership has introduced four of Dongfeng flagship models to the UAE market: Shine, Shine Max, AX7, and Mage.

Partnership with M.A.H.Y. Khoory

The partnership between Dongfeng and M.A.H.Y. Khoory marks a significant milestone for both companies. It combines Dongfeng’s expertise in producing affordable, high-quality vehicles with M.A.H.Y. Khoory’s extensive experience in the UAE automotive market. 

The collaboration was highlighted during the showroom’s inauguration, which was led by Mr. Salahuddin Sharafi, Chairman of M.A.H.Y. Khoory, along with key executives from both companies.

Flagship Models Overview

Dongfeng has brought four models to the UAE market:

• Dongfeng Shine and Shine Max (Sedans): These models are equipped with advanced safety features, luxurious interiors, and fuel-efficient engines. They cater to individuals looking for stylish sedans with practical features.
• Dongfeng AX7 (SUV): The AX7 offers powerful performance, modern technology, and a spacious interior, making it ideal for family-oriented consumers.
• Dongfeng Mage (SUV): The Mage stands out for its sleek design and world class technology, targeting those looking for a balance between luxury and performance.

Growing Presence of Chinese Brands in the UAE

Dongfeng’s entry into the UAE reflects the growing popularity of Chinese automotive brands in the region. Over the past few years, UAE consumers have shown a strong interest in vehicles that offer advanced technology, affordability, and reliable performance, especially as they shift away from traditionally dominant Western and Japanese brands.

With this showroom launch, Dongfeng aims to cater to this demand and establish itself as a major player in the UAE’s automotive industry.

Dongfeng Cars Pricing in the UAE

Dongfeng has revealed pricing for its flagship models in the UAE:

Model	Price Range (AED)
Dongfeng Shine	49,900 – 61,900
Dongfeng Shine Max	64,900 – 74,900
Dongfeng AX7	68,900 – 74,900
Dongfeng Mage	77,900 – 83,900

Dongfeng, with the opening of its first showroom in Dubai, has entered the UAE market firmly. The brand’s partnership with M.A.H.Y. Khoory, with the introduction of four flagship models, positions Dongfeng to tap into the growing demand for affordable, technologically advanced vehicles in the region.