Chery International Delegation Visits Sanabel Modern Showrooms

SAUDI ARABIA : This delegation tour also marks the launch of the “We are Closer” platform that aims to bring customers closer to the brand. This will strengthen the customer engagement with the brand.

• The delegation included Mr. Tim Zhang, General Manager for the Chery Middle East, and Mr. Seaton Lee, Deputy Country Director for Saudi Arabia
• The visit featured a comprehensive tour of Sanabel Modern Motors' showrooms and service centers in Saudi Arabia
• This visit will strengthen the strategic partnership between Chery International and Sanabel Modern Motors in the KSA region

Sanabel Modern Motors, the authorized dealer for Chery automobiles in the KSA region, hosted a Chery International delegation that aimed at reinforcing the partnership and relations between both companies. It included a detailed tour of Sanabel Modern Motors showrooms and service centers in the region.

What areas did the Chery International delegation visit?

The delegation visited the Sanabel Modern Motors’ showroom in Al Sulaymaniyah, the company’s Automall center and headquarters in Jeddah. This aims at making the collaboration between both companies even stronger than before and sustaining the growth that Chery Automobiles has seen in the Kingdom of Saudi Arabia in the past few years. 

What are the highlights of the Chery International Delegation tour?

The Chery International delegation visit focused majorly on improving sales, enhancing after sales services, and expanding the carmaker’s presence in the country. Chery Saudi Arabia also launched the “We are Closer” platform for their customers to bring them closer to the brand. 

Under this initiative, Sanabel Modern Motors and Chery International will together grow the brand in the KSA region. They plan to open more showrooms, and service stations and enhance staff development to improve customer engagement and experience with the brand.

Mr. Tim Zhang, General Manager for the Middle East at Chery International, commented on the partnership between both companies. He said, “We are proud of the robust and thriving collaboration we share with Sanabel Modern Motors and are excited about the shared successes we envision in the future.”

Eng. Hesham Amer, General Manager of Sanabel Modern Motors, also spoke on the occasion, “We are actively investing in the improvement and expansion of our service centers, as well as in training our team to meet the growing demands of the market. Our goal is to offer an unparalleled customer experience in the automotive industry.”