Audi’s Upcoming EVs Could Miss Out On The Iconic Logo In China!
SAUDI ARABIA :Yes, you read that right! As many as 9 upcoming Audi electric cars could be launched without its iconic four-ring logo in the country of China. Here is why that might happen:
KEY TAKEAWAYS
Why might Audi want to detach its name from its upcoming EVs in China?
To avoid being associated with potential quality and reliability issues.What is the significance of this decision?
This decision may indicate a shift in Audi's branding strategy in China and its approach to partnerships with local manufacturers.- Online reports suggest that this may be happening because of Audi’s partnership with Chinese manufacturer SAIC Moto
- SAIC Moto (Shanghai Automotive Industry Corporation) is one of China’s leading manufacturer
- How Audi will then brand its cars, is a question that remains to be answered as of now
Why this step?
Audi’s upcoming EVs in China will be co-developed with SAIC Moto, which stands for Shanghai Automotive Industry Corporation. Now why this step, you may ask? You see, such Chinese brands do not have the best reputation in terms of build quality and in terms of how unreliable they are. So through the decision to not use its iconic logo, Audi might be looking to detach its name a little bit from these cars, lest something should go wrong.
So what is the solution?
Audi has as many as 9 models in the pipeline till the year 2030. So how will the German automotive manufacturer brand its cars till then? While we do not have a clear-cut idea of this, we think the brand might just resort to going the old-fashioned way of writing its names in multiple places all over the car.
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