AUDI E5 Sportback: A Bold New Chapter for Audi in China

Saudi Arabia : It delivers up to 579 kW power, 0–100 km/h in 3.4 seconds, and offers a significant range of up to 770 km.
KEY TAKEAWAYS
What is AUDI, and why is it different?
AUDI (in capital letters) is Audi’s China-only brand without the iconic four rings. It focuses fully on the Chinese EV market.What makes the E5 Sportback special?
It’s the first car built on the Advanced Digitized Platform, blending Audi engineering with China’s digital ecosystem.What’s unique about its tech?
It has AI-powered controls, a 27-inch 4K display, facial recognition, and over-the-air updates across systems.Audi has revealed its first model under its new China-only brand, AUDI, with the all-electric E5 Sportback—a fast, futuristic, and tech-rich EV built for Chinese tastes. Read on as we explore what Audi’s next-gen electric dream looks like in reality.
AUDI E5 Sportback Price and Launch in China
The all-electric E5 Sportback will hit the Chinese market in summer 2025. While pricing is yet to be confirmed, it's positioned in the premium EV segment.

Design Language Reimagined
The E5 Sportback blends Audi heritage with Chinese individuality. It features:
- Rounded wheel arches replacing traditional quattro fenders.
- New AUDI Light Frame grille.
- Futuristic black loop combining lights, sensors, and radar.
Its aerodynamic styling includes a floating spoiler and air curtains. LED matrix headlights and hidden position lights give it an edge.
Interior: Comfort Meets Innovation
The cabin is luxurious and smart, with:
- Layered layout and hidden air vents.
- Natural materials with wood inlays and ambient lighting.
- Curved panoramic screen and digital mirrors.
- 50W wireless charging for two phones.
- Headrest speakers and intelligent fragrance diffuser.
A panoramic dimming roof completes the serene cabin.

Unmatched Tech with AUDI OS
The AUDI OS is powered by the Snapdragon 8295 chip. Key features:
Feature |
Details |
Display |
27-inch 4K pillar-to-pillar |
Chipset |
Qualcomm Snapdragon 8295 |
Connectivity |
AI Assistant, facial recognition, app store |
Interaction |
Haptic feedback, gesture, and voice control |
The AI assistant offers voice and touch control, with personality settings for a human-like experience.
Performance and Drive
The E5 Sportback offers four variants: 220 kW, 300 kW, 425 kW, and 579 kW. Key performance stats:
- 0–100 km/h in 3.4 seconds.
- 100 kWh battery.
- 770 km range.
- 800V charging: 370 km in 10 minutes.
It also includes adaptive air suspension and all-wheel steering for smooth rides.

Safety and Driver Assistance
Audi's LiDAR-based 360 Assisted Driving system includes:
- 29 sensors, 11 cameras, 3 radars, 12 ultrasonic units.
- Predicts traffic including bikes and three-wheelers.
- Smart parking, lane change, obstacle bypass.
- Active safety designed for Chinese roads.
This system enables safe, confident driving across all urban settings.
The AUDI E5 Sportback marks a bold step into China’s EV future. Tailored for Chinese roads and tastes, it blends Audi’s classic DNA with futuristic design, top tech, and powerful EV performance. It's not just a car—it’s Audi’s vision of tomorrow, built for today.
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