Abu Dhabi Rolls Royce Motor Cars Open Up New Luxury Showroom

SAUDI ARABIA : Rolls-Royce Motor Cars Abu Dhabi marks a new era with the launch of its stunning new showroom in the UAE capital, offering an unparalleled luxury automotive experience.

• The showroom's bold new visual identity is designed to appeal to a younger generation of clients, showcasing a modern, eclectic style that redefines the Rolls-Royce brand.
• The interior design creates an immersive, cutting-edge retail environment, where clients can indulge in a truly bespoke Rolls-Royce experience.
• The showroom features a Bespoke Commissioning Atelier area with a Cabinet of Curiosity and a hospitality lounge, all seamlessly integrated with cutting-edge digital displays and lighting installations.

Rolls Royce Motor Cars Abu Dhabi has come up with a new luxury showroom to demonstrate its exceptional cars in a place that represents the spirit of Rolls Royce. The new showroom further cements the brand’s position as a true House of Luxury. 

Unmatched creativity and craftsmanship

Commenting on the initiative, Tarek Moataz, General Manager, Rolls-Royce Motor Cars Abu Dhabi, said that it’s a significant milestone in Abu Dhabi’s visionary approach towards sustainable development, economic diversification, blending different cultures and standing as a beacon of human ambition and progress.

He further said that opening of the new showroom in the capital is not only an honour but also a sheer reflection of the importance of Rolls-Royce Motor Cars Abu Dhabi to the brand’s distinguished marque. 

This state-of-the-art facility is designed to bring client's visions to life, offering a deeply immersive and personalized journey that showcases the art of Rolls-Royce's legendary bespoke design.

The showroom embodies the essence of Rolls-Royce's new visual identity, exhibiting refined elegance, modern luxury, and creative flair. By harmoniously blending cutting-edge digital technology with warm and inviting design elements, the space creates an immersive and engaging atmosphere. 

The ambience speaks to the new generation of discerning clients - entrepreneurs, innovators, and individuals who value unique experiences. This sleek and sophisticated environment invites both loyal patrons and newcomers to explore and marvel at the exquisite craftsmanship of Rolls-Royce's motor cars.

Personalized Finishes and Lounge Area to Relax and Connect

The heart of the showroom is the Bespoke Commissioning Atelier, a captivating space that transports clients into the world of Rolls-Royce craftsmanship. This intimate Atelier presents an exquisite array of materials and finishes, from rich leathers and woods to vibrant colours and fabrics, allowing clients to tailor their bespoke creations to their tastes and personalities. 

As they explore the space, clients can envision their dream car taking shape, with inspiration drawn from the nearby Cabinet of Curiosities, a thought-provoking collection of unique pieces that spark conversation and creativity. The adjacent lounge area offers a serene retreat, where clients can unwind and connect with the Rolls-Royce team, surrounded by the finest hospitality.

The launch of the new luxury showroom coincides with the unveiling of the much-anticipated Ghost Series II for the first time in the region. The luxurious sedan features a stunning modern design with an illuminated Pantheon grille and elegant headlight graphics. 

This masterpiece of understated elegance is powered by a 6.75-litre V12 engine, delivering seamless performance along with the iconic 'Magic Carpet Ride' experience that Rolls-Royce Motor Cars is renowned for. Inside, the cabin reveals a symphony of innovative craftsmanship, pairing bespoke materials with cutting-edge technology. 

Through this exclusive premiere, the showroom solidifies its position as the ultimate destination for the most discerning clients.